2007 By Numbers And Demographics

Another year has gone by and it was another successful one here at the site. I’ve gone back and looked at all of our visitor data for the year and compiled them. Here’s a quick run down of some of the numbers.

  • We averaged 75,052 unique visitors per month.
  • The largest number of unique visitors in one day was September 24th, when we streamed the Hurt album (the alleged Meg White sex tape story was that day too, but I’d like to think it was the album stream).
  • Almost half (47.74%) of our unique visitors for the year were referred by outside sources (websites & search engines).
    • And about half of those visited multiple times after the first visit.
  • Most of our visitors (5.82%) visit the site between noon and 1pm eastern time. It’s only a slight most, obviously.
  • Most of our visitors visit the site on a Tuesday (16.11%).
  • 79.05% of visitors to the site are from the United States. Canada is second, followed by the United Kingdom and Germany.
    • During 2007, TuneLab Music had visitors from 170 different countries.
  • 80.04% of our visitors have Cable/DSL, 10.52% with Corporate/T1 connections, and 6.93% had dial-up (2.51% unknown).
  • 57.88% of visitors are using Internet Explorer, with 35.69% using Mozilla/Firefox.
    • Only 0.64% used mobile browsers.
  • Over HALF of Internet Explorer users were using an old version (c’mon, if you must use IE, at least upgrade it to current).
  • 92% of our visitors use Microsoft Windows (including one visitor using Windows 3.1), 6.76% have Apples, and 0.19% use Linux.
  • We had 1,594 visits from the Apple iPhone, 692 visits from Playstation 3, 323 visits from Blackberrys, 241 visits from Playstation Portable, and 170 visits from Nintendo Wii.
  • Of our referrers, 76.01% were other websites, 23.87% from search engines, and 0.12% were from email.
    • Of search engines, Google accounted for 80.58% of those referrers, with Yahoo at 16.76%, AOL at 1.08%, MSN at 1.1%, and 0.22% from AltaVista.
    • The most popular keywords searched to find TuneLabMusic.com were review, hinder, tunelab, music, new, album, sevendust, alpha, interview, lyrics, and blue.
  • The most popular website referrers were antimusic.com, myspace.com, absolutepunk.net, fark.com, roadrunnerrecords.com, and wikipedia.org.
  • The average visitor in 2007 stayed on the website approximately 2.5 minutes (if you’ve read this far, you probably exceeded that already).
  • 54.02% of visitors only viewed one page, while 43.92% viewed between 2-5 pages.

So that’s it for 2007. Graphing out the data for ‘06 compared to ’07 revealed interesting results though. The lines followed almost the exact same path, except 2007 stayed an average of 15,000 visitors above ‘06 numbers. The trend for both years show a decline in visitors from March to April, with a 3-5% jump in May, a 3-5% drop into June, and then a 25% increase from June to October, with a 12% drop leading into November and December. The November and December slumps I’m sure are due to holidays, as I find myself visiting less as well. They go back up over the winter through March, and then April brings the average back down (beginning of spring? finals? rain?). The numbers jump up in May but then take a sharp decline at the beginning of summer (June) as everybody moves outdoors, but then sharply rise over the summer as folks seemingly get sick of going outside, or just get bored.

Our goal for 2008 (only dealing with visitor numbers, we have many more goals) is to break the 100,000 mark for average unique visitors/month. I know it seems lofty, but it is achievable. With our new, search-engine friendly site design, our core readers/contributors telling their friends (*ahem*, that’s where you come in), our continuation of key content like album streams, featured bands, etc., and the all-new features we’ll be rolling out this year, we feel we can beat the 100K mark.

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11 Responses to “2007 By Numbers And Demographics”

I remember the day Hurt was streaming. The site was getting pounded so hard that it became unresponsive.

hahaha ‘it was getting pounded’ hahahah

yeah, that was with our old host and the hits were combined with streaming music so it choked it up a bit. that shouldn’t happen with our new server, although our weak point now is using a mysql database instead of flat files. it’s possible that our future streams will be on static pages to avoid a database overload

I think WP will be able to handle the hits… I know there are a lot of big name news companies, etc. that use it and don’t have any noticeable problems.

I probably contributed to at least 50% of the visits from a PS3, PSP and Wii but now that I got a nice new computer in my basement I don’t need to use those for the internet anymore.

Is there any way to tell what person visited the site the most? I’d like to know how many times I’ve visited it in the year compared to everyone else.

That would be cool to see who the MVP’s are for site hits.

Great work Chris, Jay, and everyone else who helps with this site. This is by far the best overall rock music site on the web!

(MVP’s as in people who most contributed to the number of hits on the site)

there’s really no way to know unless you had a static IP address the whole year. with the new system, we’ll know who comments the most though. we’d really like more people actively commenting too. that would actually be one of our top goals; as long as comments stay civil, relevant, and valuable like they mostly are now

I like the number of comments the way they are. If there were 90 comments per new post it would be impossible to get a real discussion going amongst all the posts.

a reply discussion system is pretty good at handling lots of comments. We don’t need that yet tho. But maybe post merger?

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