How many of you are like me and have/had a local rock station that had a “rock report” or “rock minute” or some other blurb on rock news that had absolutely no relevance to rock music whatsoever? Personally, I got tired of hearing a certain DC station’s rock report everyday that was something just absolutely stupid, like “Miley Cyrus disses STP” or whatever band it was. They seemed to be really reaching everyday, and they’d talk about things that weren’t relevant to the target audience of a rock radio station.
As far as news content on the radio stations’ websites, a lot do their own and just seem to copy and paste what they can find, or re-hash old stuff just because they have to. Others use syndicated content from companies that provide it on a daily or weekly basis, and it’s also never really relevant, or it’s just plain boring like a CNN article. A lot of times that syndicated content references TuneLab as a source, which got me thinking “Why don’t they just use us as a source in the first place?” Some radio stations do… they syndicate our news usually alongside another site to cover all the bases, like Rock 94.5 and B-Rock 93.7.
But what if there was a service that provided these radio stations actual relevant, customized content on a constant, as-it-happens basis? That’s what we’ll be providing with TuneLab Radio Services. We’ll be providing completely customized news feeds for rock stations across the US, with relevant content based on that station’s format or playlist, as focused or as broad as they desire. If they want something edgier, we’ll include rumors and small news items that we normally wouldn’t post on TuneLab. We’ll also be providing customized daily “rock reports” or whatever the stations would like them named of varying length for on-air use that also will be relevant, current, and interesting. Or, we can just provide scripts. Essentially, we can do your show prep for you.
So for the stations that are paying (and paying a lot) for news content that reads the same across every site, why do it? For the stations that have various news feeds to cover all the bases, why not just have one that matters? For those struggling to come up with content and having to waste time recording and re-recording rock reports, why not let somebody else worry about it?
TuneLab Radio Services starts out at the low price of FREE. For more info, contact radio(at)tunelab.com (or call us using the widget on the Contact page) and be sure to include your station’s call letters and website address.










