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Google’s Amazing Potential for Unsigned (and Signed) Bands

Like most marketing buzzwords, I really dislike the term “game-changer.” It’s way too overused by bloggers and PR people regarding products that usually are the complete opposite in that they’re more of the same crap that already exists. On the rare occasion that there is something revolutionary that comes along though, it’s really exciting, but it hasn’t happened recently. For the first time though, I’m excited about a potential opportunity. I genuinely believe Google could have something that would be a legitimate game-changer for the music industry — if they do it right.

Just today it was revealed that Google’s Music Store will allow you to share songs with friends, either for a limited amount of time or limited number of plays. That’s a very good start in terms of “game-changing” if you ask me. What else? Let’s look at some other things that could make Google a music industry giant: Continue Reading…

I Can Pay You More than Spotify

I’ve been thinking about Spotify a lot in writing a couple articles about the service, and reading lots more. The one thing that always stuck in my mind was “if their royalty rates are that low, couldn’t a band just put Google Adsense on their own page, stream it themselves, and make about 100x more?” The answer is yes, kinda. They could, but they also need to drive traffic to that stream. So here’s what we’re gonna do…

As is plainly obvious, I haven’t been too concerned with putting ads up, but if/when I eventually do there’s a 468×60 spot to the right of the logo, a 300×300/300×250 that can go anywhere in the sidebar, a spot at the bottom of each article before the comments, and a 768×90 spot that can go at the bottom of the page. I would like to share those spots with unsigned bands.

Here’s how I envision this working: If you’re an unsigned band and want to stream an album or EP on tunelab, two of the three ad spots (while there’s four potential spots, there will be a max of three per page) on the page that has your stream are your spots for your Adsense code (if you use another ad program or just have ads you sell yourself, we can accommodate it too, we just need to approve it ahead of time). They will remain there as long as your stream is there. On the rest of the entire site, they will be in equal rotation with other ads belonging to us and/or other bands also streaming their album.

Sounds good, right? There is no data to prove it (YET) but hopefully soon we’ll have a band that has a new release they stream here and put on Spotify, promote the same, and then they can let us know exact figures as to income received from each. As a happy former customer of Adsense, I can say confidently I know which will get you more. Similar to the idea of royalty waivers for radio, we think this a fair (and possibly unprecedented) way to handle streams from unsigned bands.

Unsigned [Rock] Artists Release Dates Calendar

While signed bands’ releases are well-publicized, I often will catch wind on the forum or through twitter or some other place that an unsigned band I like just released an album. Oftentimes, I probably would have pre-ordered it, but I’d at least liked to have known about it. So let’s fix that… I’ll be compiling a list of unsigned artist release dates, complete with where to buy it, and links to sample if available.

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Royalty Waivers for Radio?

Here in St Louis and elsewhere also, I’ve always had three major problems with rock radio: it’s repetitive, it plays too many “safe” songs, and there’s way too many commercials. Two weeks ago, I literally timed 23 minutes straight of not hearing music on KPNT due to “bits” and commercials. We’ll save “safe” songs for another post for now, and focus on repetitiveness and the over-abundance of commercials. Can both of those be fixed by a royalty waiver system?

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An Actual Music Discovery Service

Googling the term “music discovery service” will probably net you thousands of results for services that claim to be the best at helping you discover new music that you inevitably will love. However, I have yet to find one that is (at least for me) the complete package. The two that come closest for me are Pandora and Grooveshark, and I’ll explain what they’re both lacking.

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Pay Other Bands to Advertise For You

I know immediately upon reading the title some people probably did a double-take, but hear me out. I recently had an idea that I tried out, and I think it would work on a much larger scale. While trying to get pre-orders for a band’s album and thinking of ideas to do so, I saw on Twitter how much artists mention other artists and refer to each other in their postings. Some even plugged newer bands, although from what I saw only if they were involved with the project themselves.

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